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What Is A Bullet Bra? How To Wear This Iconic Style

November 21, 2024

by Sophie Weiss

What Is A Bullet Bra?

Bullet bras, also known as torpedo or cone bras, were first introduced in the 1940s. The bras get their name from the conical shape of their cups, which lift and separate breasts to create an exaggerated, pointed shape. 

Why Did People Wear Bullet Bras?

Bullet bras were originally designed to protect women working in factories during World War II. The conical shape was intended to provide maximum protection from factory conditions. Their unique construction, often featuring spiral stitching and strategic seaming, provided support and shaping for various breast sizes and shapes.

Why Were Bullet Bras Popular?

The design of the bullet bra marked a change from the softer, rounder look of the 1930s to a more structured and angular style. This innovative bra allowed women to enhance their curves in a way that matched the fashions of the era.

Bullet bras rose to popularity in the 1950s, and then of course iconic ladies like Marilyn Monroe and Lana Turner added to the bra's allure. A couple decades later, Madonna would repopularize this bra style, cementing the bullet bra's iconic status.

How To Style A Bullet Bra

Don't be intimidated by the bullet bra's angular shape. When styled correctly, you can totally rock this bra style today. Bullet bras are a fun way to experiment with breast shape and channel a vintage look. If you're looking for a modern, wearable iteration, this bullet bra is a great option.

Play up the angles

Pair your bullet bra with something very structured to really play into that geometric, modern twist on a vintage shape.

Lean into vintage style

Shirt dresses are a really great option that gives a nod to retro style but also feels super modern and wearable.

Take a nod from a classic muse

Audrey Hepburn was known to style a bullet bra with a cashmere sweater, and you should try it too. Put your hair in a bun and add a ribbon to complete the look.


    Sophie Weiss

    Sophie Weiss is a writer and bra expert based in Los Angeles.


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