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What is the point of a wireless bra?

The point of wireless bras is to provide a comfortable, supportive alternative to bras made with underwires. Many women find underwire bras uncomfortable becuase the wire can dig in or cause poking. Wireless bras contain support features that lift, shape, and support breasts without relying on metal wires.

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CrossOver Bra shown in Runway
7+
CrossOver Bra
Wireless Bra
$69
Silhouette Bra shown in Blush
5+
Silhouette Bra
Wireless Bra
$64
V-Neck Bra shown in Vamp
4+
V-Neck Bra
Wireless Bra
$64
NEW
CrossOver V-Neck Bra shown in Runway
CrossOver V-Neck Bra
Wireless Bra
$69

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