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Discounted40B Bra Size
These Honeylove bras are designed to comfortably lift and support a 40B cup size. Browse our collection of 40B bras and find your perfect fit.
V-Neck Bra
Wireless Bra
Raw-edge, seamless bra engineering removes every risk of visible lines or bulging. The hardware-free construction disappears flawlessly beneath form-fitting garments. Luxuriously brushed interior lining feels cloud-soft on skin. A bonded cradle architecture substitutes traditional underwire, delivering exceptional comfort alongside reliable support.
View More DetailsWireless Bra
V-Neck Bra
$64
CrossOver Bra
Wireless Bra
Signature mesh accents elevate this wireless bra beyond the ordinary. A bonded cradle delivers maximum comfort and support without traditional underwire. Smoothing side wings eliminate back and underarm bulges. Convertible, adjustable straps allow you to customize your fit. Four-way stretch premium fabric adapts and conforms to your unique shape.
View More DetailsWireless Bra
New!
CloudEmbrace Bra
Wireless Bra
The wireless bra that feels like you're wearing a cloud. This bra features molded memory foam cups that support, lift, and shape. Cloudfuse™ honeycomb bonding eliminates the need for bulky seams, resulting in an invisible appearance underneath clothing. Wide, smoothing wings at the underarms, sides, and back eliminate bulging. The bra's perfect coverage cups and adjustible, convertible straps work with a variety of necklines.
View More DetailsWireless Bra
CrossOver V-Neck Bra
Wireless Bra
Crafted from our proprietary mesh with a deeper V-cut design. This no-wire style showcases a bonded underbust that delivers elevation and stability minus traditional metal components. Contouring side panels sculpt your silhouette and banish unwanted spillage at the back and underarms. Shoulder straps offer both length adjustment and multiple wearing configurations to achieve your ideal comfort level. Flexible, multi-position straps paired with omnidirectional stretch material ensure the garment molds precisely to your unique contours.
View More DetailsWireless Bra
SoftForm Bra
Wireless Bra
We transformed our best-fitting, highly supportive V-Neck Bra by crafting it in the softest, most enchanting fabric yet. This wire-free style relies on a bonded cradle for support and comfort, eliminating the need for traditional underwire. Its sleek, hardware-free design remains completely invisible under even the most form-fitting outfits.
View More DetailsWireless Bra
SoftForm Bra
$69
CrossFlex Activity Bra
Wireless Bra
Engineered for comfort and support, this bra moves with you through everyday life and light workouts. Softer than your standard bra but just as supportive as your favorite active style, it’s designed to do it all. The silicone-cushioned band and smoothing wings deliver seamless 360° contouring. Adjustable straps and a hook-and-eye back closure make wear effortless. Cloudfuse™ bonding replaces underwire for superior comfort and lasting support.
View More DetailsWireless Bra
Silhouette Bra
Wireless Bra
Flat, stretch silicone is coated in soft velveteen flocking for flexible support. Engineered with a bonded cradle to replace underwire and smoothing wings along the back and sides. Raw cut, seamless bra construction disappears under clothes. Straps are adjustable and convertible to help you achieve your perfect fit.
View More DetailsWireless Bra
Silhouette Roses Bra
Wireless Bra
Our proprietary rose-pattern silicone with luxurious velveteen flocking delivers enhanced support and secure hold without slipping. The bonded cradle construction replaces restrictive underwire, while wide side panels smooth your back and sides for a seamless, sculpted profile. Invisible raw-cut edges disappear beneath any outfit, and fully adjustable, convertible straps let you customize your fit with complete versatility.
View More DetailsWireless Bra
CrossOver Contour Bra
Wireless Bra
The iconic CrossOver bra now features built-in lightweight foam cups that provide superior support and a beautifully shaped profile. Engineered with precise cup and band measurements, this design guarantees a personalized, perfect fit. Permanent foam cups remove the hassle of removable inserts, while a hidden bonded underbust structure lifts and centers without wires. Extended side panels smooth and sculpt for a flawless look beneath everything you wear. High-performance stretch fabric in four directions adapts to your body and delivers a soft, luxe feel. Convertible, adjustable straps let you dial in your ideal level of support and style.
View More DetailsWireless Bra
CrossOver Lace Bra
Lace Bra
Subtle flat lace accents transform this everyday staple into something genuinely elegant. Engineered with a bonded underbust cradle that eliminates the need for conventional underwire, structured side wings that contour back and underarm zones, and molded foam cups that enhance your natural shape. Flexible, adjustable straps conform to your individual frame, while plush four-way stretch fabric moves seamlessly with you throughout the day.
View More DetailsLace Bra
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CrossOver Bra
Silhouette Bra
SoftForm Bra
SuperPower Short
LiftWear Cami
CrossOver Brief
Cami Bodysuit
SuperPower BriefWhat is a 40B bra?
Your cup size, shown by the letter in your bra measurement, reflects the difference between your bust and band measurements. For a B cup, your bust is roughly 2 inches larger than your band or underbust measurement.
Your band size — the number in your bra size, like the “38” in 38B — measures the circumference around your ribcage, just beneath your bust. The band is what provides most of your bra’s support, while the straps offer more minimal lift.
That’s why finding the right band size is essential for both comfort and stability.
Key bra features for 40B bra size
For a 40B bra size, there are many styles that will be compatible with your cup and band size. If your goal is to enhance your shape and cleavage, consider bras with sturdy foam cups and padding.
If comfort is your top priority, we recommend wireless bras with bonded support. Wireless bras, unlike bralettes, have more support features and smoothing benefits that 40B bra sizes will enjoy.
If you wear a larger band size, choose bras with wide, smoothing wings and a thoughtfully designed back that helps reduce bulging and create a sleek, seamless look.
Ideal fit for a B cup bra
For someone with a B cup, the ideal bra fit focuses on balanced support, smooth shaping, and a natural lift. The cups should enhance your shape without creating gaps or causing any overflow.
The band should provide most of the support. It should feel snug but not tight (you should be able to fit two fingers underneath it comfortably).
The cups should lie flat against your chest, with no gaping, wrinkling, or spillage along the edges. The center gore (the middle part of the bra) should sit flat against your sternum for optimal support and alignment.
For B cups, look for medium-set straps and cups that follow your natural contour to maintain lift and prevent slipping or digging.
Choosing the right 40B bra
First, use our bra size calculator to confirm you’re a 40B size. Once you’ve verified your fit, consider your top priorities as a B cup and choose a style that best supports your needs.
With its elegant mesh details, full-coverage cups, and adjustable straps, the CrossOver Bra offers both style and reliable support. It's a perfect choice for a 40B size seeking everyday lift with a touch of sophistication.
Designed for daily wear, the Silhouette Bra provides exceptional comfort and dependable support. Its adjustable features make it ideal for a 40B sizd looking for a customizable, secure fit.
The SoftForm Bra is made for lounging in total comfort. Its ultra-soft fabric and hardware-free design make it a great pick for a 40B size who prioritize ease and a barely-there feel.
Featuring sturdy foam cups with light padding, the CloudEmbrace Bra offers subtle shaping and a gentle lift. It's perfect for a 40B size wanting a naturally enhanced silhouette.
Shop Honeylove B cup bras
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