SoftForm Bra
Insanely soft, unbelievably supportive.
It's the wireless bra of your dreams.

All of the lift and
shape,
none of the
underwire

Wireless LiftA bonded underbust lifts without underwire. Molded foam cups provide support and shaping.

Smooth Silhouette

Invisible Under ClothesSmooth cups and flat seams lay gently against skin and disappear beneath tight tops.

All-Day ComfortPremium stretch fabrics, wide wings, and soft straps feel like a second skin.

The most advanced
wireless bra on the market

“This bra is unbelievably comfortable. You forget you have it on!”Daran S.

Moderate-High support

Seamless construction

Shape-enhancing

Back-smoothing

COMPETITOR Competitor Compare

“The bra material is flimsy, but it's got thick, cheap padding.”Denise T.

Low support

It’s a crowd
favorite for
a good reason

“If you’re looking for back smoothing, this bra is a game changer.”Kimberly A.Verified Buyer

CloudEmbrace Bra

$74

☆ ☆ ☆ ☆ ☆

New!

The wireless t-shirt bra of the future has arrived.

Style: CloudEmbrace

Sizing:

30 32 34 36 38 40 42 44

A B C D DD(E)DDD(F)G

Unsure which size to choose?

Free shipping over

$100

• Free 30-day returns & exchanges

The wireless bra that feels like you're wearing a cloud. This bra features molded memory foam cups that support, lift, and shape. Cloudfuse™ honeycomb bonding eliminates the need for bulky seams, resulting in an invisible appearance underneath clothing. Wide, smoothing wings at the underarms, sides, and back eliminate bulging. The bra's perfect coverage cups and adjustable, convertible straps work with a variety of necklines.

True to size. Use our sizing tool to find your perfect fit.

Body: 76% Nylon, 24% Elastane

Machine wash cold. For best results, use washbag. Do not bleach. Line dry. Do not iron. Do not dry clean.