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Honeylove
Hero Mobile

SoftForm Bra

Insanely soft, unbelievably supportive.
It's the wireless bra of your dreams.

All of the lift and
shape, none of the
underwire

Feature
Wireless Lift
Wireless LiftA bonded underbust lifts without underwire. Molded foam cups provide support and shaping.
Smooth Silhouette
Feature
Invisible Under Clothes
Invisible Under ClothesSmooth cups and flat seams lay gently against skin and disappear beneath tight tops.
Feature
All-Day comfort
All-Day comfortPremium stretch fabrics, wide wings, and soft straps feel like a second skin.
The most advanced
wireless bra on the market
Honeylove
Honeylove Compare“This bra is unbelievably comfortable. You forget you have it on!”Daran S.
Moderate-High support
Seamless construction
Shape-enhancing
Back-smoothing
COMPETITORCompetitor Compare“The bra material is flimsy, but it's got thick, cheap padding.”Denise T.
Low support

It’s a crowd
favorite for
a good reason

5 stars“If you’re looking for back smoothing, this bra is a game changer.”Kimberly A.Verified Buyer
CloudEmbrace Bra
$74
☆ ☆ ☆ ☆ ☆
New!
The wireless t-shirt bra of the future has arrived.
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Unsure which size to choose?
Free shipping over
$100
• Free 30-day returns & exchanges

The wireless bra that feels like you're wearing a cloud. This bra features molded memory foam cups that support, lift, and shape. Cloudfuse™ honeycomb bonding eliminates the need for bulky seams, resulting in an invisible appearance underneath clothing. Wide, smoothing wings at the underarms, sides, and back eliminate bulging. The bra's perfect coverage cups and adjustable, convertible straps work with a variety of necklines.

True to size. Use our sizing tool to find your perfect fit.

Body: 76% Nylon, 24% Elastane

Machine wash cold. For best results, use washbag. Do not bleach. Line dry. Do not iron. Do not dry clean.
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Forget everything you
know about wireless bras

All-Day comfort
All-Day comfortFour-way stretch molded cups hug without squeezing.
Wireless Lift
Wireless LiftA bonded underbust lifts without underwire.
Invisible Under Clothes
Invisible Under ClothesSmooth cups and flat seams lay gently against skin.

What our customers are saying

All of your questions, answered

Yes! The Cloud Embrace Wireless Bra has adjustable straps that can be worn traditionally over the shoulders or crisscrossed in the front or back. The crisscross style is perfect for accommodating different outfit styles, like racerback tops, and also provides extra support.

Three key elements team up to provide incredible support in the Cloud Embrace Wireless Bra. Foam cups offer lift, shaping, and prevent uni-boob. A wide, supportive bottom cradle anchors securely to your rib cage for a hugged support feel. And its honeycomb-bonded structure, made with our unique Cloudfuse silicone glue, delivers support without the bulk of seams or elastics, ensuring comfort and a sleek, seamless look. Together, they give you the perfect combination of support and comfort—no wire needed!

The ideal method to care for your Cloud Embrace Wireless Bra is by handwashing and air drying. If that doesn't work for you, don't worry! We’ve included a complimentary washbag with your order. Simply place your garment in the washbag and toss it on a delicate cycle with cold water and similar colors. Always remember to lay flat and air dry.

If you’re confused on how to measure your cup and band size, you’re not alone! Our bra size calculator takes you through the simple steps in detail (and does the math for you) to find your perfect sizing.

The cups in our Cloud Embrace Wireless Bra are custom crafted from a dreamy blend of cloud and memory foam!
Have more questions?